What Are Your Competitors Doing on Twitter?
One of the important business rules is to keep an eye on those who are in your competition. If your competitors are indulged in many practices on twitter, you can and you should spy on them and extract advantages out of that. The best part is that Twitter doesn’t restrict you from doing so. Here are few tips you must look at to know what benefits your competitors are reaping at Twitter:
Follow Their Daily Chores
You can create a private list on Twitter which remains visible to you only and add your competitors to the list. Remember to include all primary accounts that the competitors operate at twitter. This will help you keep an eye on what routine tasks are done through those accounts. Are they posting regular blog posts? Are they answering the queries of Twitter users? Find answers to all such questions.
Analyze the Two-way Communication
Monitor the replies the Twitter users make to your competitors. Learn how many followers have suggestions, advice, criticism and appreciation for the business of your rivals. This way, you can also find the reviews and complaints of your competitors’ customers and followers. The things where your competitors lack can be of great importance for you.
Find Their Active Followers
Those who actively follow your competitors on Twitter are obviously of great importance for you. Learn about the needs, habits and expectations of these active followers and try to gain their attention wisely. You can offer them the information and everything else that your competitors are not able to.
Are They Socially Active Elsewhere?
You can expect your competitors to highlight their involvement on various other social networks at Twitter. For example, a link to the promotional video on YouTube posted on your competitor’s Twitter account indicates his presence on the popular online video website. So, you get an idea on where to follow their footprints on the web?
Read Their Content
Take interest in the articles and blog posts your competitors share with their twitter followers. If you find a good amount of traffic the content posted by your competitor, you can also work in the same direction.
You can also find out the Twitter score of each of your competitors and also learn about the tools they use to draw more traffic. It is indeed a safe bet to put your efforts in exactly the same way your competitors are practicing on Twitter.
Tags: Analyze the Two-way Communication, Are They Socially Active Elsewhere?, Find Their Active Followers, Follow Their Daily Chores, Read Their Content
