The Do’s in Internet Marketing - Enough of talking, start earning
Tips to crack the decision making block:
1. Try your best to stay away from numbers. Numbers and data will take you far but not that far too. In the end you have to rely on your grey cells. Your brain makes all the important decisions and thus you should be able to use it to the optimum to take the important step.
2. You should always bank on experience. List the worst cases and take an attempt to compare the cases. If you sit out and reflect about the future then nothing will actually initiate. You have to execute some action to actually get started. If you do something and you fail then it is not the end of life for you. You will not die or get fired due to your failure. If you sit idly cribbing about the nothing then your marketing campaign is going to pine away and you will only be considered as a headcount in the industry without any importance or recognition.
3. Never anticipate any guarantees. It is still a mystery that why do people anticipate assurance from internet marketers. You will travel on expensive airlines, get bugged by lousy airline services and still demand a guarantee for your buy. Never expect any promise if you want your work to be done. You can expect only advice and a brief idea of the look of success. Expect nothing more.
4. Always try to involve lesser people in your organization. It is preferable that you work alone. In that way, you are responsible for your actions. Committees were built to dodge blames but not to make decisions.
5. You should necessarily switch off Twitter. It is vital and you cannot stop writing about it.
6. You should not avail your email software. Check your mail at an hourly basis and your work will be done. You need not make your own decisions when you have several photos and documents sent to you.
7. Have fear in your mind and heart. It does not mean that you will be frightened by satanic forces. Nervousness in your heart is essential in propelling you to the correct path. You can never proceed or develop yourself without risk. Fear comes naturally with risk.
8. Always seek at least one professional opinion. Find someone whom you can trust and thus seek their advice. Never ask several people regarding their opinion. You should never trust all of the people on the street. You need to catch hold of at least one good advisor and seek his advice. Depending on the advice of the professional you need to base your decision.
9. Sometimes take a break. Deviating from the decision making process provides you with a free mind which can provide newer ideas. A break does not imply that you will be doing other work. You should relax sometimes.
10. For once seal your browser. Looking at LOLCatz is relieving at times.
Power to take decisions is an addictive power. You will be showered with wealth. You will be smiling all the time. You will ultimately attain success. You should take a plunge into the marketing campaigns instead of staring at headlines.
November 12th, 2008 at 3:10 am
GOOGLE IS WATCHING YOU !
How to get a higher Search Engine Ranking?
To know that, just think about what you do yourself when browsing on the Internet. You type a key-phrase (lets say PHILIPPINE SEO) and click on one of the 10 results you see. That’s the time Google starts watching you!
If you return to Google in a very short time, the webpage was obviously not what you were looking for…
Mr. G remembers that and gives that page a lower position in the results.
So how to make sure your visitors stay a long time on your own web-pages?
Make articles that talk about the key-phrase your visitor is looking for; interesting content; easy to read and entertaining.
Google will reward you for the following:
1) Interesting content; easy to read and entertaining because he will count how long a visitor stays at your page. The longer the better your placement.
2) Relevant content; a visitor that lands on your page when he typed ‘SEO PHILIPPINES’ in his search-engine want to read about Philippine related SEO tips.
3) Unique content; Google doesn’t want to stuff his data-base with the same articles.
4) Content that is concentrating on one ‘theme’ only; do not include subjects that do not relate to your product/service.
5) Age of your website; the older your website, the more you have proven to be serious (you survived the test of time).
6) Frequently refreshed and new content; that shows you keep it up to date.
7) Outbound links; to relevant (-quality!) sites (or web pages) that talk about the same subject as you do.
Hubsite or Authority site ?
You have to make up your mind; which system you use for your web site?
Both are loved by Google, Yahoo etc.
A hub site is where the visitor can find a lot of outbound links to other relevant sites related to the informative articles which are also found on the hubsite.
I see you thinking “How to earn money from that?”
Well, Google and Yahoo are hubsites..! Need I say more?
Lets say you are a search engine ranking firm in the Philippines; make a hub-site about SEO-marketing related issues and put a link to all relevant websites you can find; for free, even to your competitors. The result is a genuine-good-quality-helpfull-website and the searchengines/people will love it. That’s the time you gently offer your stuff…
They might click away to a webdeveloper, but maybe they remember you later when they need SEO?
The hubsites are easyer to make than authority sites.
An authority site consists of copywriting about one certain ‘theme’ or subject and it has not many outbound web links but mostly back-links.
Can you use the next tricks ?
How about making a lot of little extra websites that link to your main site?
Nope. If you host them on the same server, Mr. G. will see that.
How about making a lot of comments in Blogs?
Nope. Most blogs have a ‘No-Follow’ for the URL or text-link that you add in there and thus search-engines do not see it.
Those with a ‘Do-Follow’; how long will your comment stay there?
Note also that most blog-pages have a pagerank zero. (squidoo.com has a very high pagerank but their pages not).
How about link-exchange (reciprocal links)?
Nope. ‘I give you a link if you give me one back’? That’s an insult to G.
I admit that these tricks can help a little but eventually only genuine good quality helpfull websites will survive.
If you have a website that people love, you do not need SEO optimization!
Really, they will come in droves, stay very long on your pages, will tell others about you (back links!) etc.
Your website will be around for years to come which give you still more credit; the sky is the limit.
Even when there is an ‘Algorithm Change’ (search engines sometimes change their analytics to judge your website; new rules) it will barrely effect you.
Sure there will always be ways (tricks) in search engine marketing to get you to the top; but for how long?
And mostly they will cost you heavilly ($$$) or it might even attract the attention of some ‘real people’ working for Yahoo and then they take a look et voila; you disappear from the screen altogether.
Do I see tears welling up in your eyes?
Do not despair (yet), mostly you will get a very good pagerank by following just a few of these guidelines. And if your product or service is in a niche, you can easily get a number 1 position.
Also be reminded that there is still a lot of gueswork and luck and ‘Trial-and-Error’ involved, so do not spend too much time listening to those self-proclaimed search engine placement experts exept me
Because eventualy YOU have the most knowledge of your product/service.
If however you want to hire a SEO specialist to do the work for you; remember that this is a very labor-intensive job which makes it interesting to outsource to the Philippines. Check if they offer a ‘No Cure No Pay’ or tell them you only pay if you make extra sales.
This article is published by Steve Brall, a USA free-lance search optimization wizard operating from the Philippines.
E-mail stevebrall@yahoo.com
You can ONLY reprint this article with this resource box included.
November 12th, 2008 at 8:52 am
I can’t seem to get started in the right direction and I guess… these do’s would help me out what to do next.
Thanks..