The web is growing leaps and bounds with each passing day. In this competition, the biggest sacrifice that online businesses are making is originality. As the race is real-time, they do not invest time and money in performing original research and are simply duplicating the content of other websites on their website, with a different presentation though. This is leading to the unnecessary consumption of web resources and customer’s time and effort. It’s a fight for the original identity out there. (more…)