SEO’s Evolution - 1995 or 1997?
SEO's Evolution
A vivid history regarding search engine optimization is very much required. SEO is an industry which lacks in a concrete structure and optimal standardization. A hazy history makes the situation worse for the industry. A point of origin is absolutely vital in tracing the progress path of the industry. Without a concrete history, even the future progress path of the industry cannot be determined.
SEO is a fast surging industry which has lots of catching on the cards. This diligence had featured partly due to the wild mentality of the west which originates at the primitive ages of the internet. SEO can be instrumental in assisting companies into making some useful bucks. There are no hard bound laws, thus anything is accepted if you are ready to take up the risk.
The question that taunts us is that who invented the term Search Engine Optimization? There is the earliest mention of the term dates back to a time preceding spam postings during the times of the Usenet. This is the most primitive mentioning of the web in Wikipedia.
Wikipedia states that the earliest mention of the phrase SEO was in the form of a spam message posted on Usenet on 26th July, 1997. This fact has been stated by industry analyst Danny Sullivan. There should be corrections to the Wikipedia entry according to Adam Audette, a veteran internet marketer. He says that John Audette was already using the term search engine optimization at least five months earlier to the reference made in Wikipedia. On top of that, SEO was offered as a legal service was completely contradictory to the intentions of the spam message recorded on Usenet.
John Audette’s online agency was found in 1995 by the name Multimedia Marketing Group or MMG. This agency was the starting point of some of the pre-eminent SEO’s. These included Adam Sherk, Derrick Wheeler, Detlev Johnson, Jeremy Sanchez, Bill Hunt, Marshall Simmonds and Andre Jansen.
In fact Bend, Oregon is actually the birthplace of a current industry by the name of search engine optimization or SEO. MMG was later bought by Tempus Group in 1999 but the place still houses one of the world’s finest SEO consultants and shops including AudetteMedia by Adam Audette.
It is recorded that Danny Sullivan had actually visited MMG’s offices at Bend. He traveled that far to train the amateur team on the rudiments of search engine optimization. John Audette actually wanted to communicate with the best in the field, notably Danny, to learn all the important aspects of this surging industry. These events took place in the famous Fall of 1997, which is the period after which MMG had started using the term SEO fluently on its website to stir up interest among individuals.
If you want to find it out yourself then it is advisable to flip through the records on the MMG from 1997 and go through the various mention of the word SEO on their records and the things said about the term in the most primitive stage.
Tags: SEO
