Saving Your Website from Linking to Suspicious Websites
Are you running a Search Engine Optimization campaign to help your website achieve what we proudly call the good search engine rankings? If yes, then the chances are highly inevitable that the list of SEO practices must be accommodating link building amongst the top preferences. In that case, you must follow the expert advices offered by popular search engines like Google. Link building means you will be exchanging links with other websites and this is where the threat can surround your website.
What is the Potential Threat?
You must have followed the expert advice to check the website for existence of bad neighborhood. However, apart from this, there is one other precaution, which must be considered before trusting a website for link exchange. You must check out whether the website has been marked for distributing malware or not. It is an important parameter for choosing the website for link building procedure.
How do These Websites Work
The websites distributing malware silently download them into the machine of users, who visit them. Not only this, the programs are also installed in users’ machine after downloading and can cause serious threats to it. There are many websites practicing these illegitimate procedures and it is difficult for you to identify them.
Does it Affect Your Website
Yes, linking to a website offering malware programs can undoubtedly bring down your search engine rankings and can earn a bad name for your business as well. You might hear experts telling that, as you don’t regulate the suspicious websites, your website has no scope of getting affected by them. However, it is not the case in all the circumstances. If you have any link with a website practicing negative SEO or selling malware, there is every chance for your website rankings to descend.
What Could Be Done
In order to filter out the chances of linking to websites offering malware, you must take assistance from expert tools available on Internet and check out what they have to say about a particular website. These programs must always remain in your good books before you proceed with building links on different websites. These tools are highly efficient in flagging those websites providing space to malware and other unauthorized programs. Now, the question is where to find this assistance from?
Google Provides the Solution
Like always, the solution is again offered by none other than Google through its Safe Browsing Diagnostic Checker. This tool helps the search engine spiders to evaluate each and every website visited by them. It is easy for this tool to track the routine activities of a particular website and detecting the fir of malware distribution. Once detected for this unlawful activity, the website is flagged by Google in its list of websites. The webmasters can check out this list and weed out the possibility of exchanging link with any of these websites.
You can blindly trust the tools offered by Google to ensure that your website is not heading towards the threat of associating with a bad website. Hence, you SEO efforts are not wasted and your business is not damaged.
Tags: back link, google webmaster, google webmasters, Link Bait, linking
