Making Best Out of First SEO Project Meeting with Client
An Search Engine Optimization project must start-off by obtaining best possible information from the client. As a representative of SEO agency, you must extract information that the client might forget to provide of his own. Also, there are few things that might be given less priority by the client but can be of significance for you to start the optimization campaign. To make best out of your meeting with the client, you must remember to ask following things from him.
Preferred Keywords
The owner of the business knows best about his business and target customers. So, you must note down the keywords and phrases the client speak while having a conversation with you. These keywords might not be directly usable in search engine optimization, but they let you have an idea of what is emphasized by the client’s business. You can use them in keyword search tools to find the related keywords.
Business Competitors
Use the keywords suggested by the client to carry out search in various search engines. The search engine results display the list of websites related to the keywords. Ask your client to point out the results that represent his business rivals. Your next step would be to visit those websites and identify the most important keywords utilized by them. Give preference to visit the websites that have been consistently growing popular in the past few months.
Website Introduction
Don’t hesitate to ask your client to introduce the website. Learn about the history of the website and how each section of the website works. Also, ask the client to list his likes and dislikes about each part of the website. Another thing is to learn about the website priorities. All these things help you in the optimization campaign.
Access Level
Ask your client to hand over the important files and login details in a CD. For example, you must have the access to logos, images and videos related to the client’s website. Also, you must have an access to website profile on Facebook, Twitter and other social networks. Ask for login access to tools like Google Adwords and Google Analytics, and hosting information from the client.
Other Things to Ask
- Learn about the level of participation of the client. You must ask whether he wishes to be updated and if yes, then how often.
- Learn about the significant people in the client’s organization whom you mighty require to contact in the future.
- Finally, learn about the local business listing of the client’s business.
With all pieces of information in hand, you can kick-off the SEO campaign with much more assurance.
Tags: Access Level, agency, Business Competitors, campaign, client’s business, local business, Preferred Keywords, Website Introduction
