Graphics that attract: Again and again
You have a site that attracts half a million users a day. Out of these half a million visitors, you have nearly 1% visitors who actually buy from your site. What should you do to ensure that this ratio of 1% is to increase four to five times? A greater rate of conversion means a much better return on investment. This in turn means higher revenue too.
There are many different studies that have been undertaken to determine the ways you can attract more people and increase your conversion rates. One study has suggested that there are some graphics that are also called as “trust building graphics” and these graphics help in increasing the conversion rates substantially. There are many sites that you can partner with for this and here we will have a list of sites that help increase conversion rate.
McAfee Secure
McAfee will install a mechanism on your network and your site to ensure that it is protected against threats. This is a must for any large business.
VeriSign Secured
VeriSign provides security and gives a SSL certificate to various e-commerce websites.
BBB (Better Business Bureau) Seal
It takes time to get this seal of BBB. But if you are serious about your business, then having and displaying this seal is an absolute must.
BizRate
BizRate will help customers post honest reviews about your service. It also rates stores.
Secure Checkout
A simple Secure Checkout sign on your site can also help garner a lot of trade on your website. Many e-commerce sites create custom made Secure Checkout logos.
PayPal Verified
When you are using PayPal to accept payment and you have a verified account, it means that you have your credit card linked to your PayPal account. This will give credibility to your PayPal account and hence displaying a PayPal graphic is good for your online business.
eBay PowerSeller
If you have your business linked to E-Bay, then you can get the PowerSeller graphic on your website after you match the criterion for Ebay’s PowerSeller program which requires you to be producing a high level of sales and also having a very high rating of consumer satisfaction.
TrustWave
Trust Wave is another very famous company that grants PCI certification and gives out SSL certificates. They also have their own well known seal.
Tags: BBB (Better Business Bureau) Seal, BizRate, eBay PowerSeller, McAfee Secure, PayPal Verified, rust building graphics, Secure Checkout, TrustWave, VeriSign Secured
