Google’s page update life cycle and Optimization of bulk pages together: A case study.
It’s known that optimization of a page using the various SEO techniques is bound to affect the web page and thus, the website in a positive way. The optimization of the same web pages from time to time too, is seen to fetch some good results. So to speak, there’s always an update on Google of the changes that takes place in a website. This is the point from where the relatively unknown terminology ‘Google page update cycle’ stems.
The changes of a website (read optimization) take some time to be updated on Google. When such an optimized web page or website is monitored it shows varying results of performance over a period of time. No! There’s no documented theory on this! These are just observations, but that’s how SEO develops, right?
A case study is considered here, where an ‘interesting blogger’ had optimized more than fifty of his web pages and further, he monitored the performance of these web pages on the search engine. Here’s what he did exactly:
- He optimized the Meta data.
- He optimized the images of the web pages.
- He included several keywords and alternate keyword phrases in every web page.
Now, there exist theories on the internet that updating web pages of a website in bulk is more likely to have a negative impact on the performance of a website on a search engine. How much truth does the theory has in it? To find it out, the blogger monitored the web pages over a certain span of time and recorded the data weekly. The benchmarking of data on Google was done for this purpose over a period of six weeks. This benchmarking of data was based on the individual pages that were optimized and the target keywords they incorporated in them. Here is the weekly analysis report:
- Week1: Eighty out of hundred web pages saw an increase in their ranks. Around fifteen out of hundred, didn’t seem to have any considerable change in their ranks while the rest saw a slump in their ranks.
- Week2: This was quite an average week. Not many web pages saw a drastic increase in their ranks, on the other hand not many web pages showed a decrease too.
- Week3: The third week was when the tables turned! The statistics spoke just the opposite to that of the first week. 85% of the web pages had their ranks falling down, while only 5% of them were left with an increase in the ranks. The rest 15% didn’t seem to have a noticeable change.
- Week4: Great increase in ranks (an average of 2) was seen in 70% of the pages, in comparison to their original ranks. Only few web pages saw their rankings dropping.
- Week5: In comparison to week 4, thirty percent of the web pages recorded an increase in their ranks while other web pages didn’t have many movements in ranks.
- Week6: One page increased since week 5 and two of them dropped down. Not much of a change in the rest!
So, the brains in you should have figured out a rough pattern of performance of web pages here! It takes some time for the update to get noticed on the search engine, so be patient once you’ve optimized your web pages in a good manner. As for the theory…well no comments!
