Measurement analytics is one arrangement that can help you track the performance of your website. Analyzing the behavior of keywords, back links, internal navigation and other features is important as it helps you to improve and optimize your website accordingly. It helps you measure the performance of each internet marketing tactic that works for your website.

Among many analytics services, the Google Analytics is easy to use and moreover, it is free of cost. Here are the most important Google Analytics metrics that you should analyze regularly.

Find Visitors’ Geographical Information

An important thing that you should know about the visitors to your website is their geographical location. If more visitors hail from a particular geographical region, you can optimize local search campaigns for that particular region. Google Analytics offers the Map Overlay as a useful metric to help you in this direction.

Find Top Visited Content

Another thing you should analyze about your website is the content that is most visited by a large number of visitors. You must know which post on your blog attracted more number of readers or which product page of your website was visited by more than few visitors. Top Content metric of Google Analytics help you learn all these things. You can make use of this data to improve the content of the less visited pages.

Find Top Keywords

Keywords section of Google Analytics makes it possible for a website owner to learn the keywords that drive more number of visitors to the website. The website owner or the marketer can then figure out the variations of top keywords to attract more traffic. This also helps in changing the least visited keywords so that new keywords can be tried at their place.

Finding Top Back Links

The referral sites are quite helpful in driving traffic to your website. There might be some referral websites that refer to your website and you don’t know about them. The Referring Sites metric of Google Analytics help you learn about the back links that contribute significantly towards your website traffic. It will also help you know the websites that have positive reviews and those having negative reviews about your website and its products. In any case, the information should help you optimize your Search Engine Optimization and marketing campaigns.

You can find many other metrics and tools offered by Google Analytics that can help you analyze your marketing efforts. Paying attention to them is an important part of your marketing campaign.

Tags: Find Top Keywords, Find Top Visited Content, Find Visitors’ Geographical Information, Finding Top Back Links

This entry was posted on Friday, September 10th, 2010 at 7:31 am and is filed under SEO News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.