Succeeding in e-commerce is all about achieving a good page ranking in leading search engines of the world. This is ultimately decided by the informative value of the content posted on your site, as this is an important determining factor for other sites to link to your sites as well as increasing the time spent by visitors on your site.

Why Design Is Important?

Apart from the keywords and links, the website design also affects its search engine placements. Amateur SEO experts often tend to miscalculate the importance of design and pay a heavy price for it by losing out to professional SEO’s. Design has a huge effect on the time spent by visitors on your site.

Determining Factors

• Search engines evaluate a website’s value on the basis of its quality indicators. These indicators tell whether a website has good, well-produced, strong content. A nicely designed website highlights content by using CSS and html tags, minimizes code and places content at the top of the source code of the site.
• Marketing of the site becomes easier with good design because more and more sites would like to mention your website on account of its interesting content.
• Good design helps in stamping your authority in a particular niche. This ultimately leads to more and more links directed to your site.
• The Internet design community is amongst the largest online communities today. A number of sites as well as design galleries are available that highlight blog and website designs. Most of these links are free as well as extremely valuable.
• Most of the leading search engines including Google track the way your website is interacted with, by your visitors. When people tend to leave the website within moments after initially arriving on it, it tends to lower the prospects of earning a good page ranking on account of the high bounce rate. This statistic is taken very seriously by most of the leading search engines as high bounce rate is considered to represent the dissatisfaction of the visitors with respect to the results and content provided by the search engines and website respectively.

Search Engine Optimization experts should recognize the importance of a solid design for staying ahead in today’s competitive times. This shall bring laurels to them as well as the websites served by them. Good designs set the website or blog apart in competition, in case of search engines as well as visitors.

Tags: Good design, Google track, Marketing of the site, Search engines evaluate, The Internet design community, Why Design Is Important

This entry was posted on Tuesday, April 21st, 2009 at 12:50 am and is filed under SEO News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.