Online reputation management deals with both search and social media. It deals with retrieving brands as well as creating brands.

The 4 M’s of ORM are manage, monitor, measure and mediate.

Manage

ORM is not about defending reputations but to create a management system which prevents reputation issues from raising its head. (more…)

It is actually a boring job to see people actually justifying their blog. The situation is even worse in the social media blogging.
List of things that are definitely going to change:

1. End of text messaging: It seems that people are paying too much for message plans when they have data plans in their phone. In a mobile environment every one seems to have a phone with e-mail facilities along with Facebook and Twitter. With the invasion of iPhones and BlackBerries, text messaging will become unnecessary. People who cannot use email from their phones will still send text messages.

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Do not lose yourself if you end up with no ideas to write about or blog during the weekend! You haven’t lost the writer in you rather it’s a temporary creative roadblock. Almost every writer comes across this at some point of time and if anyone tells you he or she doesn’t, you can assume it straight away as a lie! Do not shy away from this creative block! Accept it and find out ways to rejuvenate yourself. Acceptance of the problem is the first step to solution! (more…)

Oh! So, you thought hackers only stole passwords on bank accounts and credit card numbers? If yes, you have arrived late on the current scenario but nevertheless better late than never! Before we start about protecting, let yourself know how the hackers actually steal the Pageranks!! (more…)

Social media campaigns aren’t something new on the social media block. Many have hit the right note and have tasted great success while some just failed to get their due! If rightly handled, social media is a powerful tool that can be exploited for great returns. (more…)

Now, we all were taught some values by our mother, which we have probably bid farewell long time back in school! The wise however, would have realized that those simple lessons still hold great value in life.

Honesty: ‘Honesty is truly, the best policy!’ Lying in a community or not holding oneself to his or her words can be misleading and may fetch you the distrust of others. Trust stands as the foundation stone for any relationship and that includes even online comradeship! (more…)

Online communities are the virtual representation of the society and as one can be socially advanced or known in a society so can he or she be in the online space. Here are some tips that should help you in the enhancement. (more…)

There is a distinct difference between Direct marketing and Social media marketing. Direct marketing includes efforts like DRTV, snail mail, email and other related. The products are created in accordance to the desire of the company. Social marketing includes imbibing more communities, innovating offers by you and then promoting it. (more…)