You have a site that attracts half a million users a day. Out of these half a million visitors, you have nearly 1% visitors who actually buy from your site. What should you do to ensure that this ratio of 1% is to increase four to five times? A greater rate of conversion means a much better return on investment. This in turn means higher revenue too. (more…)

Hitwise recently organized a seminar on their extensive UK market research. Hitwise analyzed the top five search engines for 1500 top searched terms in the last 12 weeks of 2008.

Some Figures
Every UK website receives 4 out of a total 10 visits from a search engine. The largest market share in the UK is garnered by Google.co.uk and Google.com. They command a whopping 86.8% market share whereas the rest of the search engines like Yahoo, Live Search and Ask have garnered the rest of the 8.3%. (more…)

Do we need to start by saying that content is the king? Let’s begin by modifying the statement to say that dominant content rules the web. The content which is hot is distributed like hot cakes and what you get in return is a higher rank for your website and a lot of back links. So, is there any secret strategy to build a dominant content? Effective content can be built by providing exclusive information to your website visitors and here are the steps to achieve this. (more…)

Conversion Rate Optimization is a hot term in these times, when a click means a lot of profit while none would be a loss, not worth an experience. Though the conversion rates for most of the e-commerce stores are well below 2%, there are stores, which boast of a 2-digit conversion rate. (more…)

Forrester is an extremely reputed company related with market research. It governs a lot of respect all over the world for its organizational values and research activities. Every now and then it comes out with a report that lists down the big 3 of online businesses. For any online organization wanting to go big, earning a listing in Forrester’s list is a huge image booster. (more…)

Internet is a place where everyone is involved in a race to achieve good page rankings in leading search engines. But, there are numerous companies that are operating today by benefiting from the wrong beliefs concerned with making a search engine friendly site. These charlatans are using this ignorance for making quick bucks. (more…)

The task of attracting links towards your site is indeed a tough activity. Building links is one of the most important activities as far as making a search engine friendly site is concerned. The challenges have increased after the decision of search engines to discredit link brokers. As the job of building natural links is quite time consuming, organic linking remains to be an important activity of the SEO activity. (more…)

Online business is all about getting your site listed highly in the page rankings of leading search engines. This involves careful designing of the content of your website because its interest grabbing and information providing capability will determine where your business will go as far as the success ladder is concerned. The content should consider the cognizance and sensibilities of and every potential user and it should be presented in such a way that the point to be conveyed gets portrayed successfully. (more…)

The web is growing leaps and bounds with each passing day. In this competition, the biggest sacrifice that online businesses are making is originality. As the race is real-time, they do not invest time and money in performing original research and are simply duplicating the content of other websites on their website, with a different presentation though. This is leading to the unnecessary consumption of web resources and customer’s time and effort. It’s a fight for the original identity out there. (more…)

Blogging is one of the biggest things in the world of Internet right now. Almost each and every person on the web is using it for expression of feelings and opinions. Addition of images to your posts is an extremely good idea for making your posts even more enticing. (more…)