Online business is all about getting your site listed highly in the page rankings of leading search engines. This involves careful designing of the content of your website because its interest grabbing and information providing capability will determine where your business will go as far as the success ladder is concerned. The content should consider the cognizance and sensibilities of and every potential user and it should be presented in such a way that the point to be conveyed gets portrayed successfully.

Different People Understand Differently
You can never surely say that others will be able to understand something just because that has been successfully understood by you. Written forms of communication are devoid of gestures and tones that are normally associated with other communication forms and as web is largely concerned with posted content, emphasizing this point becomes all the more important. The reader of a particular written sentence would always find it difficult to gauge the context of the statement if it is heavily dependent upon inflection and emotions.

For instance, just to get the point onboard, take a look at the following sentence: “It would be my pleasure to babysit and take care of your ten children completely free of cost.” The statement does not convey the fact whether the speaker is sincere or sarcastic. The speaker might have meant a number of things ranging from indirectly asking about the money to feeling sympathetic towards the mother of ten kids. In the absence of a proper cue and context, this shall remain a difficult sentence to interpret.

Writing Is Different From Talking
Talking is a completely different art as compared to writing. While writing, it is best if the sentences are kept brief and less wordy, especially the unnecessary ones like um, well, me and so on. This could lead to confusion in the reader’s mind. This is because of the fact that interpretation of sentences that are spoken is completely different from that of written sentences. Miscommunications occur in almost all communications, irrespective of the fact whether the involved people know each other or not.

If your content fails in getting your point across to the readers in a successful manner, you might lose out on the all important links you desire. Weird references and flowery phrases may not go well with all types of readers and all readers have different preferences. Also, important to note in this regard is the fact that not all words are used in the same context by everyone and this results in the biggest communication gap. For instance, “recalling” someone might mean remembering someone who has passed away or it might simply mean accepting someone again after a conflict.

Keeping the above points in mind will help you in writing content that shall be more efficient in conveying the intended point. This benefits the site by winning user retention and hence a high page ranking in search engines. It is the understanding of these dynamics related with written content that will help site owners in designing great content for the purpose of building great links.

Tags: Different People Understand Differently, great links, recalling, success, Writing Is Different From Talking

This entry was posted on Wednesday, February 25th, 2009 at 1:48 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.