Biggest mistakes in terms of Website usability
Once you have made your website you need to test its acceptance. You need to get honest answers for tough questions. Allow people to try your website and answer the following questions.
The actual purpose of the site:
You need to be informed regarding the purpose of the site. You will not be alerted if your shopping cart is broken or your probable customers are turned away. You need to surf the site yourself to get the feel of the site. Until you test drive a car you will not be convinced of its features. The same is the case with websites.
The personal needs that the website fulfills:
Conversion rates are also a matter of concern for website owners. Feedback from visitors is an important aspect in your conversion rates. Websites with inferior content, user experience, functionality and others are important determinants to your websites success. The value of your site is not determined by exterior and price but by the benefits your website serves. Push your visitors to plan in the future and make choices which propel your visitors into a continuous revenue stream which will aid you in the long run. It is all about mouth marketing, brand management and customer satisfaction.
Does your site respond to emotions?
When you listed down your requirements, did you keep some place for emotions? Emotions are an integral part of online business which is overlooked most of the time. It is interesting to watch people handle their website when they are in a rush. You should attend to all sorts of people like worried, hungry, stressed or depressed people.
Google lately released SearchWiki which was a product of motivation from the users. Statistics shows that web searchers are looking for advanced ways of search, organize and find their preferred websites at the quickest. Feedback from web users can help Google in creating user personas to aid developers understand users who are in a state of distress.
Effect of stress and distress on search behavior of an individual
If a terribly depressed person visits the above site then there should be provisions which will make him feel good. There can be happy pictures of anything of his choice to present him some happiness. There can be provisions where he can probably share his sorrow and feel better. There could be someone who he can talk to and lessen his burden of sorrow. Consider the example of any insurance quote site with low conversion rate. This site contains the entire common feature that any insurance quote site would have like flexible navigation, content and others. If this site presents a sensible business value proposition, their form may not be effective. There is no information regarding the time length of the process of quoting, pages in the form, expected data from the clients and others like follow up by mails and phone calls, choices and competitive choices. Appearance is not the only thing that matters the most in a website. Performance is the other side of the coin. The returns to the traffic and effectiveness in conveying information matters the most. The emotional state of your visitors is vital for your site. A site for both young and adult rehabilitation center should have a design to complement the emotions. The colors should be tender and the pictures should be brimming with happiness and the content should be enjoyable. There should be important tips to tame fear and concern over ethics. There should be a forum where parents could exchange some advices or there should be a separate space for testimonials or case studies.
Tags: brand marketing, mouth marketing
