The task of attracting links towards your site is indeed a tough activity. Building links is one of the most important activities as far as making a search engine friendly site is concerned. The challenges have increased after the decision of search engines to discredit link brokers. As the job of building natural links is quite time consuming, organic linking remains to be an important activity of the SEO activity.

Make Your Site Linkable
For online businesses to succeed, one of the most important factors is being search engine friendly. This involves making your site link worthy. Some useful tips for assisting you in building worthy links for your site are listed below:

• Personality: The site should have a distinct personality of its own. This includes giving a personalized touch to all the postings on the site with the help of photos, pictures and similar warm visual accompaniments. This helps in creating an instant association between the site and site owner in the reader’s eyes. Various other things that fall under this are sending e-mails from web addresses that are associated with your company, putting up links that showcase the current activities of your business and providing interesting introduction of your business and team on the site. Addition of these personal features makes potential linkers in comprehending the “face” of your business or site on a personal and human level, thereby drawing them towards your site.
• Presentation: We have often heard the phrase that, “First impression is the last impression”. This phrase holds true in case of online businesses as well. Having a warm presentation is essential in driving someone towards linking to your site because by doing this they are introducing you to their audience as well, including search bots.
• Interactivity: This involves putting up things that allow the users to interact with your site through blogging, tagging, commenting, polling, voting and similar tool. Through this, you help your site by involving the potential linkers in it on an active basis. You should also allow the visitors to leave feedback and contact you as this will make them willing to provide information about themselves and hence showing positive interest in linking to your site. Providing your personal information on your site as well as other online resources also makes the visitors think that you are sufficiently accountable to be working with. Interaction possibilities can also be enhanced by active participation in the web’s social places as this will help in improving the visibility of your site.
• Inbound Links’ Status: Many visitors would want to check your site’s inbound linking and history before deciding to link to your site. Hence, you should focus on building valuable inbound links through reputed online directories like Yahoo, before aggressively campaigning for your site’s link building.

Along with all the above factors, site owners should primarily focus on providing relevant information on their site. This includes adding expert blogs, glossaries and resource pages for serving your target locations and groups. With this, you would have finally unveiled the key for building a successful online business.

Tags: face, human level, linkable, organic linking, potential linkers, reader's eye, showcase, worthy links

This entry was posted on Thursday, February 26th, 2009 at 1:49 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.