31 December 2008, 2:00am PST

Big News for every one in Search Engine Optimization & Online Advertising Industry… Most awaited PageRank updates started just couple of hours back and many websites are getting better results. Bad news for paid link buyers most of the paid link buyers will see drop in there PageRanks. (more…)

The phrase ‘global link building’ sounds like a big venture and can surely make it to the top 10 fancy phrases on the internet. On second thought however, the fact of the matter doesn’t seem to be just all about a fancy name. In the current scenario of the plummeting global economy, global link building can be quite a task to be done practically. Feel lucky if you build links without any extra work than your usual links, but with that so unlikely to happen one’s bound to put some extra effort if he or she desired to come out with positive results in the process of global link building. (more…)

The conventional method employs the tracking of parameters in the URL; however this is likely to cause certain issues with the search engines over a period of time. Imagine, there are two promotional teams to a single website. Despite the fact that both of them incorporate separate parameters in the URL, they do lead to the same web page (and thus you could track the conversions based on URL’s), over a longer span of time this method may affect the search engine acquisition of the website and lead to low quality data tracking. (more…)

Do not lose yourself if you end up with no ideas to write about or blog during the weekend! You haven’t lost the writer in you rather it’s a temporary creative roadblock. Almost every writer comes across this at some point of time and if anyone tells you he or she doesn’t, you can assume it straight away as a lie! Do not shy away from this creative block! Accept it and find out ways to rejuvenate yourself. Acceptance of the problem is the first step to solution! (more…)

Keyword research forms the basis of SEO and thus, it’s in a way one of the essentials for any webmaster. Once you get the right keywords (after a good research obviously!), you have actually done half of your task. Further, you just need to play around these keywords and then its merry time! (more…)

Do you evaluate your competition regularly? Perhaps, you don’t do it at all forget doing it regularly! Words of advice here- do find time rather make it self-mandatory to evaluate your SERP competition on a regular basis. Often, we need to know as to how much exactly deep we are and if it’s worth going on deeper further! You may be doing well with your website, but after an SERP competition evaluation you might as well do great! (more…)

It’s become quite common on the web to talk about SEO; one can corroborate this by having a look at the umpteen websites and posts on SEO. A common mistake or rather miss-out seen in these posts is the shoving away of internet marketing. Yes, indeed SEO is a major part of internet marketing, but SEO alone isn’t internet marketing! Very less is spoken about other ways that take a broader approach into internet marketing and effectively market a website. (more…)

On the chart of a website promotional plan, link building (read high value link building) comes second to no other strategy. Long term success to your website is relative to the value of the backlinks you obtain from reputed websites, but then the big question- how do you actually go about obtaining these links? (more…)

Danny Sullivan (a notable search engine strategist, specialist etc or simply put it as a known SEO guy), once told that usability, with all its goodness as a ‘topic of discussion’, hasn’t got much to do with SEO! Wait, before you come to a conclusion on the interlinking between usability and SEO (just because some person told something about it); let yourself know that the same person i.e. Danny Sullivan tergiversated with time and now includes usability in his discussions of SEO!! Today, many of the SEO specialists recommend and propagate the importance of usability, especially in concern with SEO. (more…)

Search engine optimization or SEO is hanging on with every possible way that’ll increase the page visits and most probably the page ranks too. You as a web surfer must have many a times, typed wrongly! No! Not that you are necessarily poor in your English, it’s just that your fingers inadvertently hits the wrong keys. So, don’t you see a strategy there, waiting to be exploited? So, did some smart SEO minds! (more…)