E-commerce

E-commerce or electronic commerce is basically the buying and selling of your product online. Earlier, marketing and selling of a product used to be a big problem, for that you had to give ads on newspaper or get hoardings displayed and for selling purposes you had to be at your business centre all the time (that also can’t be 24 hrs). If you wanted to buy something that too was a tedious job, to go and search for the product there and if not available then sit and wait for it. But today with E-commerce you, can buy or sell anything, anywhere in the world, just sitting at home through internet. Isn’t it cool?

E-commerce can also be referred as E-business. For retail, online the term used is, E-tailing. In E-tailing the online catalogues are sometimes gathered together in a ‘Virtual Mall. Here the product is available for 24hrs online and with this you can easily interact with your customers or retailers. The people who have started retailing online have rapidly increased their business in short time.

To become an E-tailor you need to open an “online store”. These stores can be outsourced also. It means you can hire some store for yourself. Since your transactions are going to be on net through credit card so you need to open a “Merchant” account. You need a secure server with it, to provide security to customers so that there credit card numbers can not be read by other people and misused. Mail and fax are another way to conduct E-commerce. Many companies use E-mail or fax to send their unsolicited ads to users and their business prospects.

Through EDI (electronic data interchange) users can transfer the data to others easily. So for all this you need some expert, who can design your website and maintain it. Fortunately, a lot of information about it is available these days.