SEO link tracking is a part of the complete search engine optimization campaign. In fact, link tracking or link popularity is a crucial part for a successful SEO. First initiated by Google and presently followed by almost all the major search engines, link is a vital parameter for determining the popularity or relevance of a website. Basically, link tracking is a process in which it is determined by the software how many websites are linking with one particular website. As per the algorithm followed by Google and other search engines, it is the number of back links to a website that determines the relevance of a website.

Google’s page rank of a website that denotes its popularity on the internet is also determined by the number of back links to it. Therefore, if you want your website to get top ranking at the search results, it is important that you get a huge number of links to your website. But, just getting the links is not enough to get a better page rank or better ranking at the search results. There are few other things that come into play when you consider the link tracking. And, for a successful link popularity campaign, the SEO experts take care of all the relevant factors including the quality and quantity of links.

While getting links for your website, the most important thing is to decide which links are important and relevant to your website. For example, if you are selling real estate property at your website, then you need to get links from the related websites like other property dealers, developers, property loans, and so on. Getting a link from a health related website will not be that profitable for your website. So, choosing the right links is the key to successful SEO link tracking.

The next thing that you need to ensure is to get links from those websites which have good page rank. Getting a link from a website whose page rank is 5 or more is much better than getting a link from a website whose page rank is 1 or 2. Moreover, it is always better to have one way links than the reciprocal links. When you have one way links to your website the search engines assumes that the website is highly popular that it is getting links despite of not linking with others.

These are just some of the SEO link tracking basics that can assure a better page rank in Google, and subsequently, get better ranking at the search results.